Dubius - 032c project (2022)
Polimoda project
Creative director, graphic designer, co-stylist and editor
Location: Florence, Italy
Polimoda project focusing on conceptualization of a high fashion brand from branding to fashion campaign. Dubius is a proposal of a new brand with specific visual style inspired by Marina‘s performance Rhythm 0 (1974) reflecting current social issues such as bodily disassociation and questioning social constructs during post-pandemic and war times. Dubius is authentic, empowering and subversive.
Credits:
Art Directors: Selin Cevahir, Shihui Hu, Magdalena Rosulkova
Photography: Jiang Fans
Model: Magdalena Rosulkova
Conceptualization of the brand identity (fashion book examples)
Realization of photo editorial
Video campaign, director and producer: Shihui Hu
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